COSTA RICA HOSTS MEETING OF UNITED NATIONS` INTERNATIONAL TASK FORCE ON SUSTAINABLE TOURISM DEVELOPMENT

Released on: June 9, 2008, 11:18 am

Press Release Author: Evelyn Obando

Industry: Environment

Press Release Summary: Members of the Marrakech Process meet to discuss regional and
national initiatives to accelerate the shift towards sustainable consumption and
production


Press Release Body: SAN JOSE, Costa Rica - June 09, 2008 - Beginning this week,
Costa Rica, the leader in sustainable tourism for Latin America, will be hosting the
Fourth Meeting of the International Task Force on Sustainable Tourism Development.
Members of the Marrakech Process, world leaders and business executives will be
gathering from June 8 - 12, 2008 in San Jose and Arenal, Costa Rica to discuss the
growing shift towards sustainable tourism practices.

Led by the United Nations Environmental Program (UNEP) and the United Nations
Initiative for Social and Economic Development, the meeting will address issues such
as protection of natural resources, promotion of sustainable production and
consumption patterns in the tourism industry while discussing best regional
practices on sustainable tourism development. Additionally, there will be parallel
workshops that focus on labels, standards and certification processes for
sustainable tourism; case studies from NGOs and the private sector and a guide on
tourism and integrated coastal zone management.

Since the creation of the Marrakech Process in 2003, the annual Meetings of the
International Task Force on Sustainable Tourism Development have taken place in
France, the home country of the Task Force. It is the first time that the gathering
will take place outside of France, bringing the participants and its members to
Costa Rica. Participants joining the event will arrive from countries such as
France, Germany, United States, Norway, Bahamas, Brazil, Cambodia, Cape Verde,
Croatia, Madagascar and Mali, as well as UNEP, the United Nations Foundation, the
World Tourism Organization (WTO), The International Ecotourism Society (TIES),
Rainforest Alliance, Tourism Concern, the Ministry of Ecology, Energy, Sustainable
Development and Territorial Development of France (MEDAD), Global Environmental
Facility (GEF), the World Bank, the Inter-American Development Bank (IADB) and
representatives of professional and non-governmental organizations.

"It is an honor to host such an important international gathering in our country,"
said Carlos Ricardo Benavides, Minister of Tourism of Costa Rica. "We believe that
sustainable tourism is the only option for tourism development, and we look forward
to sharing our experiences, challenges, goals and our best practices and solidify
our commitment to a sustainable model," added Benavides.

Participants in the forums will include government leaders from all over the world
including Mr. Carlos Ricardo Benavides, Minister of Tourism, Costa Rica; Mr. Luigi
Cabrini, from the UNWTO representatives from the French government; UNEP
representatives; with additional participation from the World Bank.

The hotels and tour-operators that will host this International meeting were
selected for their sustainability efforts; specifically for having the Certification
for Sustainable Tourism (CST). The CST program, created in 1999 by the Costa Rica
Tourist Board (ICT), was designed to differentiate businesses in the tourism sector
based on the degree to which they approach a model of sustainability and it focuses
on the management and impact of the natural, cultural and social resources of the
country. The certificate reflects the level in which a company complies with the
sustainability parameters established: the employment of local people, respect for
local culture, contribution to the economic and social well-being of the community,
and preservation of natural resources.

The CST program gives a zero through five "leaf" rating to those that meet these
parameters-the higher the score, the higher the achieved percentage. A five-leaf
rating indicates 95 percent approval. The hotels and tour operators that have
received the CST stamp of approval and will be showcased during the International
meeting are: Hotel Costa Rica (http://www.granhotelcostarica.com); Hotel Arenal
Kioro (www.hotelarenalkioro.com), Hotel Villablanca (villablanca-costarica.com) ;
Hotel Mountain Paradise (www.hotelmountainparadise.com); Hotel Arenal Springs
(www.hotelarenalsprings.com); Hotel Ramada Herradura (www.ramadaherradura.com) and
Horizontes Nature Tours (www.horizontes.com).

To conclude the four-day meeting, the United Nations and international NGOs will
dedicate the entire day to addressing issues and topics such as the many ways in
which these initiatives can benefit Costa Rican companies; how tour operators who
participate in sustainability programs can connect to these international
initiatives; and the challenges that might arise from such trends. Additionally,
they will discuss best practices and recommendations based on their global projects.

From Pioneer to Leader

Costa Rica has been at the forefront of sustainable tourism practices and it has
been ahead of its time in environmental protection policies and norms. These set of
norms and initiatives were first implemented in the 1970s through the establishment
of a National Parks and Conservations system, and are now a key pillar of its
strategy towards achieving sustainable development.

Carlos Ricardo Benavides, Costa Rica's Minister of Tourism mentioned that the
tourism policies should be aimed towards achieving a fair distribution of the
resources among the population and that the agreement that substitutes the Kyoto
Protocol, regarding the reduction of emissions causing the greenhouse effect, should
include a mechanism of compensation for countries that protect wooded areas. Hence,
Costa Rica is also working to become the first carbon neutral country in the world
by the year 2021, just in time to celebrate 200 years of independence.

The Costa Rica Tourist Board (ICT) has put in place a series of strict environmental
and sustainable tourism programs, such as the Ecological Blue Flag (BAE) and the
Certification for Sustainable Tourism (CST) for hotels and tour operators. Under
the BAE program, beaches and coastal communities are evaluated for the quality of
the ocean water, quality of drinking water, waste disposal and availability of
sanitary facilities. Communities are given the BAE distinction for working to
safeguard the environment and maintain necessary sanitary conditions of the water
and the areas around it.

The CST program has become one of the most widely respected sustainable certificate
programs and it has been adopted by the United Nations and the World Tourism
Organization as a model, and many countries around the world are employing similar
standards.

Costa Rica is also rich in renewable energy. It generates almost 99% of all its
electrical energy from clean sources such as geothermal energy, wind and solar
energy, burning of sugarcane waste and biomass and hydroelectric energy. The
country is largely embracing the use of wind power. Since 2002, in the area of
Tilarán, Guanacaste, a wind farm with over 30 turbines has been able to provide
electricity to approximately 8,000 homes and similar projects are sprouting around
the country.

The country was also ranked among the top 5 in the Environmental Scorecard at the
World Economic Forum in Davos, the 2008 Environmental Performance Index (EPI),
produced by a team of environmental experts at Yale University and Columbia
University. This demonstrates that the policy choices and the norms that Costa Rica
has put in place have positioned Costa Rica as a leader in environmental protection
and sustainable tourism practices.

###

About Costa Rica

Costa Rica is located in Central America, nestled between Nicaragua and Panama, and
bordered on the east by the Caribbean Sea and the west by the Pacific Ocean. This
small country represents only 0,01 % of the planet's surface and it shelters almost
4% of the existing world's biodiversity. It has given priority to the conservation
of its natural resources, protecting 25% of the national territory in National Parks
or other natural areas.

The country offers world-class eco-tourism and adventure travel. The options are
unlimited for any discriminating traveler: horseback riding on a secluded beach;
hiking through the lush whispering greenery of a rainforest; having an exhilarating
experience on a white-water rafting trip, observing the tropical forests from a
canopy tour; surfing the blue waves of either coast; experiencing a quite, close
encounter with different species of birds and wildlife; and enjoying the diverse
culture and hospitality of the Ticos.

About the Costa Rica Tourism Board (ICT)

The Costa Rica Tourist Board (ICT), created in 1955, is an autonomous institution of
the State, responsible for regulating the tourism activity in Costa Rica and
promoting Costa Rica's tourism attractions and destinations both at a national and
international level. The Costa Rica Tourist Board creates tourism norms,
regulations, incentives and grants the tourist declaratory for Costa Rica's hotels,
travel agencies, rental cars and other tourism organization and service provider.

For general travel or tourism information about Costa Rica, contact the Costa Rica
Tourist Board directly at 1-866-267-8274 or visit their web site at
www.visitcostarica.com.

FOR PRESS ONLY: For press inquiries, please contact 1-888-600-6806 or e-mail
VisitCostaRicaPress@bm.com








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Contact Details: Evelyn Obando
601 Brickell Key Drive, Suite 900
Miami, FL 33131-2620
Direct: (305)347-4336

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